It’s going to be a lot easier to find products made here at home in two large retailers.

The province says Loblaw and Walmart have committed to displaying Nova Scotia goods in their stores, as part of the Nova Scotia Loyal program.

Signs are already up in all 46 stores that Loblaw owns in the province including Superstore, Your Independent Grocer and No Frills.

As for Walmart, the branding has started in 18 of its stores.

“Every day, we are seeing more and more businesses join our Nova Scotia Loyal movement,” said Minister Colton LeBlanc.

“From small independent retailers to the big box stores, Nova Scotian retailers recognize the importance of stocking locally made products and making it as easy as possible for Nova Scotians to find these products on their store shelves.”

Other Nova Scotia Loyal initiatives include:
– the producer labelling pilot program, which provides a 70 per cent rebate, up to $3,000, for expenses related to putting the Nova Scotia Loyal label on product packaging
– an expanded website that includes a searchable database of Nova Scotia farmers, growers, crafters, manufacturers and producers
– signs and merchandising support for large and independent retailers across Nova Scotia
– consumer loyalty reward programs through Scene+ at Sobeys and Air Miles at the Nova Scotia Liquor Corp. on more than 2,000 local products
– 10 per cent instant cash incentives for online farmers’ markets
– Farmers’ Markets of Nova Scotia school vouchers.